Samantha Crosby
Chief Marketing Officer, Tyler Technologies

Samantha Crosby has nearly 30 years of proven experience in driving strategic marketing, branding and communications for Fortune 50-500 sized companies.

Samantha has been with Tyler Technologies since 2008 and serves as Chief Marketing Officer. She has full oversight of the company’s marketing strategy and is responsible for leading a team of 70+ professionals in branding, product marketing, digital marketing, content marketing, events marketing, and strategic communications. Samantha has played an instrumental role in Tyler’s growth over
the past eight years, since launching the company’s brand in 2009.

Prior to Tyler, she has held senior management positions at companies including PepsiCo, Inc., The Feld Group, Dell, and Freescale Semiconductor. Samantha currently serves on the board of the Tyler Foundation, and supports several North Texas non-profits with her time, talents, and resources. She holds a bachelor's
degree from the University of Georgia, and she and her husband Mark have three college-aged children.